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现代商务英语口语教程 下【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

现代商务英语口语教程 下
  • 李荣庆，李全福主编；雷淑雅，何小燕副主编 著
  • 出版社： 天津：天津大学出版社
  • ISBN：9787561839638
  • 出版时间：2011
  • 标注页数：110页
  • 文件大小：40MB
  • 文件页数：120页
  • 主题词：商务－英语－口语－教材

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图书目录

Unit One The Theory of International Trade1

Section 1 Enjoy the Story1

Section 2 Build Your Oral Vocabulary2

Section 3 Drill in Sentence Patterns5

Section 4 Present Your Oral Skills6

Section 5 Discuss around Your Desk7

Section 6 Handle Business Special Terms8

Unit Two World Trade Organization10

Section 1 Enjoy the Story10

Section 2 Build Your Oral Vocabulary11

Section 3 Drill in Sentence Patterns15

Section 4 Present Your Oral Skills17

Section 5 Discuss around Your Desk18

Section 6 Handle Business Special Terms19

Unit Three Marketing21

Section 1 Enjoy the Story21

Section 2 Build Your Oral Vocabulary22

Section 3 Drill in Sentence Patterns25

Section 4 Present Your Oral Skills27

Section 5 Discuss around Your Desk28

Section 6 Handle Business Special Terms29

Unit Four Marketing Mix31

Section 1 Enjoy the Story31

Section 2 Build Your Oral Vocabulary32

Section 3 Drill in Sentence Patterns34

Section 4 Present Your Oral Skills36

Section 5 Discuss around Your Desk37

Section 6 Handle Business Special Terms38

Unit Five Promotion Activities40

Section 1 Enjoy the Story40

Section 2 Build Your Oral Vocabulary41

Section 3 Drill in Sentence Patterns44

Section 4 Present Your Oral Skills45

Section 5 Discuss around Your Desk46

Section 6 Handle Business Special Terms47

Unit Six Brand Strategy50

Section 1 Enjoy the Story50

Section 2 Build Your Oral Vocabulary51

Section 3 Drill in Sentence Patterns53

Section 4 Present Your Oral Skills55

Section 5 Discuss around Your Desk56

Section 6 Handle Business Special Terms57

Unit Seven Business and Managerial Ethics59

Section 1 Enjoy the Story59

Section 2 Build Your Oral Vocabulary60

Section 3 Drill in Sentence Patterns62

Section 4 Present Your Oral Skills64

Section 5 Discuss around Your Desk65

Section 6 Handle Business Special Terms66

Unit Eight Women in Business68

Section 1 Enjoy the Story68

Section 2 Build Your Oral Vocabulary69

Section 3 Drill in Sentence Patterns72

Section 4 Present Your Oral Skills73

Section 5 Discuss around Your Desk74

Section 6 Handle Business Special Terms75

Unit Nine The Stocks77

Section 1 Enjoy the Story77

Section 2 Build Your Oral Vocabulary78

Section 3 Drill in Sentence Patterns81

Section 4 Present Your Oral Skills83

Section 5 Discuss around Your Desk84

Section 6 Handle Business Special Terms85

Unit Ten Business Recession86

Section 1 Enjoy the Story86

Section 2 Build Your Oral Vocabulary87

Section 3 Drill in Sentence Patterns89

Section 4 Present Your Oral Skills90

Section 5 Discuss around Your Desk91

Section 6 Handle Business Special Terms92

Unit Eleven Free Trade and Protectionism94

Section 1 Enjoy the Story94

Section 2 Build Your Oral Vocabulary94

Section 3 Drill in Sentence Patterns97

Section 4 Present Your Oral Skills98

Section 5 Discuss around Your Desk99

Section 6 Handle Business Special Terms100

Unit Twelve Intellectual Property Rights102

Section 1 Enjoy the Story102

Section 2 Build Your Oral Vocabulary103

Section 3 Drill in Sentence Patterns106

Section 4 Present Your Oral Skills107

Section 5 Discuss around Your Desk108

Section 6 Handle Business Special Terms109

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